Avon know EXACTLY who they are!
Everyone and their Grandmother know’s about Avon, but knew their cosmetics range was up there with the likes of premium brands?
Avon is that houshold staple name that everyone used to get their bodycare staples from via the ‘Avon lady’. It’s amazing that in this day and age of technology mums still use the Avon lady. If you told your mum they had an online shop with a ton of discounts, they still wouldnt budge. If fact they’d tell you to bog off!
It’s true because my mum’s the same. She buys all of her footcare essentials from the catalogue via the Avon lady and has done so ever since I was little! In actual fact she swears by their foot creams/gels/scrubs and all that jazz.
While us youngster run around trying every ‘premium’ brand that we can, mum’s across the nation are buying the same old footcream without having to leave their front door. We’re missing out!
Fast forward a few years and the expansion of the massive beauty world and Avon have got in on the mix. I’ve been to a few of their press events but have kind of quietly watched them from afar as they build up and get in with the big boys. Being exclusive with no high street shops is kind of hard these days but Avon still manage to succeed where most fail. Even the old ‘salon only’ brands are pitching up in department stores these days.
I think the best thing Avon ever did when it came to beauty was introduce Alesha Dixon as the face of the brand. Not only is she a Woman of Colour (WoC), she’s also a regular everyday girl that’s not threatening. She’s highly approachable and everyone can relate to her. As a random example, Nicole Scherzinger has a great fashion image but would you buy a cosmetic product she’s selling? No, probably not.
This is where Avon has got it spot on! Women of Colour these days are slowly becoming accepted in the beauty world, with people like Bare Minerals, L’Oreal, Urban Decay and NARS, just to name a few have realised the importance of ’50 shades of Nude’ rather than the usual 5 you see everywhere.
Avon‘s addition of Alesha just goes to show how a WoC can sell a make-up brand. WoC dont want to rely on the greatness of Iman which isn’t stocked everywhere or Fashion Fair where the prices are a bit too high in my book. There needs to be a choice for all shades everywhere.
I’ve never been a beauty girl at all. Actually the whole beauty world scared the life out of me as I just didn’t understand how you could ‘cake yourself in make-up’ to look totally different. However since blogging I’ve become more interested in make-up as there’s so many brands doing events and press days, and whenever you’re at a PR day you’ll always see a ton of beauty bits.
Anyway I’ve met the wonderful Pixiwoo girlies twice now at Avon‘s beauty bus press events and last time I plucked up the courage to have a face-over. Apparently I have ‘such great skin‘ that I don’t actually need anything! Whoop! Unfortunately come winter I get the sallow/dead look like everyone else, so I’d love to experiment with natural looking make-up to remove those blemishes!
I got matched to two shades, as the outer part of your face is darker than the main part (who knew?). It’s liquid foundation and I need to get brushes and properly start knowing what the hell this world is all about!
But anyway back to Avon… I was super impressed with the Luxe collection they introduced this Christmas as it looked expensive as hell. Even Dior would be mad at the shiny gold packaging! Unfortunately the blushers/foundations and stuff were only available in five shades, but there were a ton of lipsticks, mascaras, glosses and eyeshadows that WoC could use. Such a shame as one of the powder compacts had a quilted effect that looked like a Chanel handbag!
To highlight the greatness of Avon, the images I’ve used are from the AW13 press day as I couldn’t find my camera card for the Christmas one (BOO!). You can find most of these products online and in the catalogue though!
I’m excited to see what Avon come up with in the New Year, I know they have some new dipdye looking brushes coming out this month, but if their sellout Luxe collection is anything to go by it’s sure to be an innovative and for everyone collection, not just make-up artists!
If there was ever a beauty brand that knows their customer it’s Avon. After decades they’re still ahead of the game in the but they always ensure their core customer from the beginning of time is still at the forefront.