Sainsbury’s SS14 press day

My favourite supermarket of all time, Sainsbury’s, totally smashed it for spring/summer 14!  There was just too much loveable homeware bits to choose from!

Sainsbury's SS14 press day: Neo Geo

Go Hard or Go Home!

I’ve been meaning to do this post for probably two months now.
The press event was huge and I took so many pictures of all ranges that it was just a myth collating it all.  I finally got there though!  Let’s take a look around:

Honest Gardener
This was defo my mums section and she loves her gardening!  It was a bit of a mix n match range since they had some mannish looking metal cases mixed in with some high summer coloured outdoor eating bits.

Who says gardening is a woman’s thing?
Sainsbury's SS14 press day: Honest Gardener
Sainsbury's SS14 press day: Honest Gardener
Sainsbury's SS14 press day: Honest Gardener
Sainsbury's SS14 press day: Hot House
Sainsbury's SS14 press day: Hot House

Memory Lane
This had my name all over it as it really did take me back to my first festival and the furore of what to buy. My first purchase was a pink tent! I love all things to do with festivals as they create memories you never ever forget.

P.S. I want that pink BBQ!
Sainsbury's SS14 press day: Memory Lane
Sainsbury's SS14 press day: Memory Lane
Sainsbury's SS14 press day: Memory Lane
Sainsbury's SS14 press day: Memory Lane
Sainsbury's SS14 press day: Memory Lane
Sainsbury's SS14 press day: Memory Lane

Refined rustic
If you like the outback look with a soft and warm edge, and feel this is perfect for you. It’s a bit too plain for me as I like my things brash and standout, but I do love the bird cushions!
Sainsbury's SS14 press day: Refined Rustic
Sainsbury's SS14 press day: Refined Rustic

Sainsbury's SS14 press day: Refined Rustic

Sainsbury's SS14 press day: Refined Rustic

Sainsbury's SS14 press day: Refined Rustic

Sainsbury's SS14 press day: Refined Rustic

Sainsbury's SS14 press day: Refined Rustic

Sainsbury's SS14 press day: Refined Rustic

Sainsbury's SS14 press day: Refined Rustic

Sainsbury's SS14 press day: Refined Rustic

Sainsbury's SS14 press day: Refined Rustic

Boho Chic
This one was interesting to me as it was a slightly girlie version of the Rustic room. It has a nice vintage boudoir edge with hints of sparkle. I image Chanel’s room was simple and classic like this!
Sainsbury's SS14 press day: Boho Chic
Sainsbury's SS14 press day: Boho Chic

Sainsbury's SS14 press day: Boho Chic

Sainsbury's SS14 press day: Boho Chic

Botanical Garden
If you love water, flowers, and anything tropical this room should appeal! It was a bit too green for me mind.
Sainsbury's SS14 press day: Botanical Garden
Sainsbury's SS14 press day: Botanical Garden

Sainsbury's SS14 press day: Botanical Garden

Sainsbury's SS14 press day: Botanical Garden

Sainsbury's SS14 press day: Botanical Garden

Sainsbury's SS14 press day: Botanical Garden

Memory Lab
This room reminded me of a science lab! Like the modern office space for freelancers. Ikea must be quaking in their boots, as they thought they were the best at it all.
But seriously this range is the throwback room where you can pick up pieces from the best eras gone by!  Those vintage style trunks are amazeballs!
Sainsbury's SS14 press day: Memory Lane
Sainsbury's SS14 press day: Memory Lane

Sainsbury's SS14 press day: Memory Lane

Sainsbury's SS14 press day: Memory Lane

Sainsbury's SS14 press day: Memory Lane

English Vintage
Think girlie in a more grown up fashion, less pink and more purple with shimmer and the finer details!
Sainsbury's SS14 press day: English Vintage
Sainsbury's SS14 press day: English Vintage

Sainsbury's SS14 press day: English Vintage

Sainsbury's SS14 press day: English Vintage

Sainsbury's SS14 press day: English Vintage

Sainsbury's SS14 press day: English Vintage

Clock to it
Sainsbury’s decided to treat us all to a wall of some of their key clocks for the new season. My fave was the Family time one as it’s so true!
Sainsbury's SS14 press day
Sainsbury's SS14 press day

Why are you still here? It’s time to shop.

Tick-Tock…

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