The Blue Inc blogger preview for AW15

So last night I attended a special blogger event for Blue Inc in Westfield London, where we got to grab a sneak peek at the new collection, boxes of Krispy Creme doughnuts, Peroni beer and baseline tunes from DJ Nikki Beatnik.

Blue Inc Westfield London

I’ve heard of Blue Inc as there’s a store in Croydon town and last xmas my mum found a cardie coat hoodie in there for my brother for just £5 reduced from £45.  But I honestly thought they were a menswear brand that was instore only!  I had no clue they did womenswear, footwear, well known brands and an online shop.

blue-inc-westfield-london-white-city29

It’s basically like ASOS… but with a street wear and urban edge.  Oh and wayyyyyyyy better prices.  I swear like everything is under £50! (OK you might want to double check that….)

So back to the store… The Westfield London hub is on the lower ground floor and near the centre, like underneath the food court bit, and it’s actually quite a big store that is honestly all about men.  Turns out the womenswear is more of an online thing which will slowly be rolling out to stores.  So it was a good job I saw a preview of the womenswear pieces coming up in July.

  • Blue Inc Westfield London: DJ Nikki Beatnik

The Twisted Soul wall was my fave as I love motif t-shirts and all of them are in my urban slick style!  In fact I want them for myself!  Plus they’re all under £14.99 each!

blue-inc-westfield-london-white-city27

  • Blue Inc Westfield London
  • Blue Inc Westfield London

The footwear was also cool and a little different from the mainline high street as each style blends with the clothing collections in store, rather than just ‘here’s some trainers’.

  • Blue Inc Westfield London
  • Blue Inc Westfield London
  • Blue Inc Westfield London
  • Blue Inc Westfield London
  • Blue Inc Westfield London
  • Blue Inc Westfield London
  • Blue Inc Westfield London

Take a closer look at what else the store has to offer!  
I’m intrigued by the upcoming womenswear ranges!

Blue Inc Westfield London

Blue Inc Westfield London

Blue Inc Westfield London

Blue Inc Westfield London

Blue Inc Westfield London

Blue Inc Westfield London

Blue Inc Westfield London

Blue Inc Westfield London

Blue Inc Westfield London

Blue Inc Westfield London

Blue Inc Westfield London

Blue Inc Westfield London

Blue Inc
Lower ground floor
Westfield London
Ariel Way
London
W12 7GF

Blue Inc Westfield London

Mx

Leave a Reply

%d bloggers like this: